docs: add external documentation site content

Add structured documentation covering quickstart, architecture, core
concepts, API reference, adapter guides, CLI commands, deployment
options, and operator/developer guides.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

docs/guides/board-operator/creating-a-company.md

@@ -0,0 +1,57 @@
+---
+title: Creating a Company
+summary: Set up your first autonomous AI company
+---
+
+# Creating a Company
+
+A company is the top-level unit in Paperclip. Everything — agents, tasks, goals, budgets — lives under a company.
+
+## Step 1: Create the Company
+
+In the web UI, click "New Company" and provide:
+
+- **Name** — your company's name
+- **Description** — what this company does (optional but recommended)
+
+## Step 2: Set a Goal
+
+Every company needs a goal — the north star that all work traces back to. Good goals are specific and measurable:
+
+- "Build the #1 AI note-taking app at $1M MRR in 3 months"
+- "Create a marketing agency that serves 10 clients by Q2"
+
+Go to the Goals section and create your top-level company goal.
+
+## Step 3: Create the CEO Agent
+
+The CEO is the first agent you create. Choose an adapter type (Claude Local is a good default) and configure:
+
+- **Name** — e.g. "CEO"
+- **Role** — `ceo`
+- **Adapter** — how the agent runs (Claude Local, Codex Local, etc.)
+- **Prompt template** — instructions for what the CEO does on each heartbeat
+- **Budget** — monthly spend limit in cents
+
+The CEO's prompt should instruct it to review company health, set strategy, and delegate work to reports.
+
+## Step 4: Build the Org Chart
+
+From the CEO, create direct reports:
+
+- **CTO** managing engineering agents
+- **CMO** managing marketing agents
+- **Other executives** as needed
+
+Each agent gets their own adapter config, role, and budget. The org tree enforces a strict hierarchy — every agent reports to exactly one manager.
+
+## Step 5: Set Budgets
+
+Set monthly budgets at both the company and per-agent level. Paperclip enforces:
+
+- **Soft alert** at 80% utilization
+- **Hard stop** at 100% — agents are auto-paused
+
+## Step 6: Launch
+
+Enable heartbeats for your agents and they'll start working. Monitor progress from the dashboard.